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联系方式

全国热线:021-37657220 18721223206

E-mail: Leamy@whyid.cn

QQ: 151311804

上海地址: 上海市青浦区华徐公路1199号(碧创空间)2栋L01室

网址: www.brideabc.com
Zip Code:201600

WHY DESIGN

关于 魏设

上海魏设工业产品设计有限公司(Shanghai Why Design Co.,Ltd 简称WHY DESIGN)是专注于以用户为核心、从产品概念设计到生产落地一整条服务链的设计公司,2017年注册于上海金山区廊下镇,激情澎湃的设计团队,将心注入千百件体态各异的产品。

为什么要做工业设计?
尽管这世上琳琅满目的商品,多的让人眼花缭乱,但工业设计不是为了标新立异。我认为,每一笔线条、每一抹色彩,都应该为市场运作服务。好的设计意味着好的企业,优秀产品不仅是品牌的代言人,更是企业持续竞争的源动力!在我心中,最美的设计并非出自我的笔端,而是由产品销售上升的曲线自然绘就。
 
为什么成立魏设 WHY DESIGN?
以我之姓为注,以求真精神为名。从创立魏设WHY DESIGN的第一天开始,我们就明确了一个方向——为什么而设计?不应该为设计而设计,我们始终认为好的产品设计,就像一位天使。因为有她,人与人、人与物、人与自然三者的关系将会更为和谐,这样的作品才是有意义的。 
 
优秀设计作品曾同时荣获2017年度日本G-mark奖、2018年度德国IF国际大奖。
 
 

SERVICE PROJECT

服务 项目

PURVIEW
 
市场研究
市场分析、用户研究、产品分析

产品策略
企业形象设计、品牌策划、产品形象设计、CMF

产品设计
外观设计、结构设计、动画设计、交互设计、机械自动化/机器人、电子/APP设计

生产技术支持
模型打样、富士康模具对接、配套厂家咨询、外观件委托生产服务、专利申请

企业宣传推广
包装设计、网站设计、展览海报设计、电子媒体、说明书、平面广告设计

CORE TEAM

核心 团队

 
      魏利明(Leamy Wei)
      WHY  DESIGN 创始人  
                设计总监 

       长三角安远商会副秘书长,有机械设计和工业设计背景,日本G-Mark奖、德国IF奖获得者。15年产品设计经验,有多年ODM、OEM设计开发经验,擅长通信设备、工业计算机、消费电子、电器领域产品开发,掌握市面常规产品的材料、加工工艺,有成熟的产品开发流程及供应链管理经验,个人拥有几十项实用新型专利。
       Deputy Secretary General of Anyuan chamber of Commerce in Yangtze River Delta, with mechanical design and industrial design background, is a winner of G-Mark award in Japan and if award in Germany. 15 years of product design experience, many years of ODM, OEM design and development experience, good at product development of communication equipment, industrial computer, consumer electronics, electrical appliances, master the materials and processing technology of conventional products on the market, have mature product development process and supply chain management experience, and have dozens of practical structure patents.
 

       王娟(Jenny Wang)
  WHY  DESIGN 联合创始人  
              运营总监
      毕业于西安建大,十年的企业团队和项目管理经验,为公司第一个提出:“ 我们是一群8090后,我们没有论资排辈,没有勾心斗角,没有先来后到,只有公平竞争,共同前进!我们的团队团结、有爱,我们的员工全体都是一家人 ” 的理念,至今成为WHY  DESIGN最具价值的企业文化
      Graduated from Xi'an Jianda, with ten years of experience in enterprise team and project management, he was the first one to put forward: "we are a group of post-80s and 90s generation. We have no seniority, no intrigue, no first come first, only fair competition and common progress! Our team unity, love, all our employees are one family "concept has become the most valuable corporate culture of why design.



                   严忠华

WHY  DESIGN 机械自动化事业部合伙人
             资深机械工程师

 
       1992年毕业于吉林大学机械学院,工学学士,先后在吉林大学机电设备研究所、上海三樱机械设备有限公司、
上海朗轩电子设备有限公司担任设计主管工作,曾独立研发多种自动化设备,包括汽车部件自动化生产设备和试验设备,
半导体生产和试验设备,智能医疗设备等。
       In 1992, he graduated from school of mechanics of Jilin University with Bachelor of engineering. He successively worked in Institute of mechanical and electrical equipment of Jilin University, Shanghai Sanying Machinery Equipment Co., LtdShanghai langxuan Electronic Equipment Co., Ltd. is the design director, and has independently developed a variety of automation equipment, including automatic production equipment and test equipment for automobile parts,Semiconductor production and test equipment, intelligent medical equipment, etc.



                 朱金科
    WHY DESIGN策划总监
       中国战略品牌营销专家。毕业于华东师范大学行政管理专业,曾任华与华商学院运营经理,多年来始终致力于企业战略和品牌营销的研究与实践。理论功底扎实,实战经验丰富,擅长一针见血洞察事物的本质。在深度介入企业战略营销策划的同时,为中国品牌厂商摸索出了一套实用新颖的理论,如“消费符号论”、“品牌意志论”、“CI战斗力”等,得到了企业家们的广泛认同。
       China's strategic brand marketing experts. He graduated from East China Normal University, majored in administration and management, and once served as the operation manager of Huahe and Huashang college. He has been committed to the research and practice of enterprise strategy and brand marketing for many years. With solid theoretical foundation and rich practical experience, he is good at penetrating into the essence of things. While deeply involved in the strategic marketing planning of enterprises, it has explored a set of practical and novel theories for Chinese brand manufacturers, such as "consumption symbol theory", "brand will theory" and "Ci combat effectiveness", which has been widely recognized by entrepreneurs.




             首席设计师
     Gabriele Tempesta
       加布里埃尔·坦佩斯塔是一位意大利跨专业设计师,毕业于米兰理工大学和埃因霍温理工大学工业设计专业。他曾在中国最著名的设计工作室之一——杨明洁设计机构工作了 5 年,从事城市家具设计、展览设计和社会创新等项目。在他的研究和工作中,他探索了工业设计以外的许多学科,如以人为中心的设计,服务设计和可持续设计。
      Gabriele Tempesta is an Italian cross-disciplinary designer who graduated in Industrial Design at Politecnico di Milano and Eindhoven University of Technology. He worked as a designer for 5 years at YANG DESIGN, one of China's most renowned design studios, working on projects ranging from city furniture design, exhibition design and social innovation. Throughout his studies and work he has explored many disciplines beyond industrial design such as human centered design, service design and sustainable design.
 
                  倪敏  
          品牌设计部总监 
       十三年品牌策略及视觉设计实战经历,参加过多次工业产品协同设计讲座,曾与多个大型企业合作,服务过的客户有施耐德Schneider、安利Amway、老百姓大药、迪士尼Disney、华为手机、卡萨帝、宝马中国、奔腾电器等,对市场动态和消费者心理有着较强的把控能力。擅长跨行业多领域的整合设计服务,主持超过200个设计项目。

          She has 13 years of experience in brand strategy and visual design. He has participated in several lectures on Collaborative Design of industrial products. He has cooperated with many large enterprises. His clients include Schneider Schneider, Amway, common people's medicine, Disney Disney Disney, Huawei mobile phone, Casati, Baoma China, Pentium electric, etc., and has strong control ability on market dynamics and consumer psychology. He is good at cross industry and multi domain integrated design services, and presided over 200 design projects.

 

 

WHY DESIGN   上海魏设工业产品设计有限公司
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