Graduated from Xi'an Jianda, with ten years of experience in enterprise team and project management, he was the first one to put forward: "we are a group of post-80s and 90s generation. We have no seniority, no intrigue, no first come first, only fair competition and common progress! Our team unity, love, all our employees are one family "concept has become the most valuable corporate culture of why design.
严忠华
WHY DESIGN 机械自动化事业部合伙人
资深机械工程师
1992年毕业于吉林大学机械学院，工学学士，先后在吉林大学机电设备研究所、上海三樱机械设备有限公司、
上海朗轩电子设备有限公司担任设计主管工作，曾独立研发多种自动化设备，包括汽车部件自动化生产设备和试验设备，
半导体生产和试验设备，智能医疗设备等。
In 1992, he graduated from school of mechanics of Jilin University with Bachelor of engineering. He successively worked in Institute of mechanical and electrical equipment of Jilin University, Shanghai Sanying Machinery Equipment Co., LtdShanghai langxuan Electronic Equipment Co., Ltd. is the design director, and has independently developed a variety of automation equipment, including automatic production equipment and test equipment for automobile parts,Semiconductor production and test equipment, intelligent medical equipment, etc.
朱金科
WHY DESIGN策划总监
中国战略品牌营销专家。毕业于华东师范大学行政管理专业，曾任华与华商学院运营经理，多年来始终致力于企业战略和品牌营销的研究与实践。理论功底扎实，实战经验丰富，擅长一针见血洞察事物的本质。在深度介入企业战略营销策划的同时，为中国品牌厂商摸索出了一套实用新颖的理论，如“消费符号论”、“品牌意志论”、“CI战斗力”等，得到了企业家们的广泛认同。
China's strategic brand marketing experts. He graduated from East China Normal University, majored in administration and management, and once served as the operation manager of Huahe and Huashang college. He has been committed to the research and practice of enterprise strategy and brand marketing for many years. With solid theoretical foundation and rich practical experience, he is good at penetrating into the essence of things. While deeply involved in the strategic marketing planning of enterprises, it has explored a set of practical and novel theories for Chinese brand manufacturers, such as "consumption symbol theory", "brand will theory" and "Ci combat effectiveness", which has been widely recognized by entrepreneurs.
首席设计师
Gabriele Tempesta
加布里埃尔·坦佩斯塔是一位意大利跨专业设计师，毕业于米兰理工大学和埃因霍温理工大学工业设计专业。他曾在中国最著名的设计工作室之一——杨明洁设计机构工作了 5 年，从事城市家具设计、展览设计和社会创新等项目。在他的研究和工作中，他探索了工业设计以外的许多学科，如以人为中心的设计，服务设计和可持续设计。
Gabriele Tempesta is an Italian cross-disciplinary designer who graduated in Industrial Design at Politecnico di Milano and Eindhoven University of Technology. He worked as a designer for 5 years at YANG DESIGN, one of China's most renowned design studios, working on projects ranging from city furniture design, exhibition design and social innovation. Throughout his studies and work he has explored many disciplines beyond industrial design such as human centered design, service design and sustainable design.
倪敏
品牌设计部总监
十三年品牌策略及视觉设计实战经历，参加过多次工业产品协同设计讲座，曾与多个大型企业合作，服务过的客户有施耐德Schneider、安利Amway、老百姓大药、迪士尼Disney、华为手机、卡萨帝、宝马中国、奔腾电器等，对市场动态和消费者心理有着较强的把控能力。擅长跨行业多领域的整合设计服务，主持超过200个设计项目。
She has 13 years of experience in brand strategy and visual design. He has participated in several lectures on Collaborative Design of industrial products. He has cooperated with many large enterprises. His clients include Schneider Schneider, Amway, common people's medicine, Disney Disney Disney, Huawei mobile phone, Casati, Baoma China, Pentium electric, etc., and has strong control ability on market dynamics and consumer psychology. He is good at cross industry and multi domain integrated design services, and presided over 200 design projects.
